Quick-Step has a passion for high-quality flooring… and for cycling. For nearly 20 years, we have been an actively sponsoring a professional cycling team that brought forth several generations of cycling champions.
A history of greatness
The love affair between Quick-Step and cycling started in 1999, when the flooring division of the UNILIN Group began its co-sponsorship of the Mapei-Quick-Step Cycling Team. Ever since, many cycling aficionados automatically link the brand to the team that — in various forms over the years — bears its name: Mapei-Quick-Step, Quick-Step Davitamon, Quick-Step-Innergetic, Omega Pharma-Quick-Step, and more recently Etixx-Quick-Step.
Spreading international awareness
The sponsorship deal is renewed every two years. Why? Because it strongly contributes to the company’s objectives: enhancing brand awareness on an international level and underpinning Quick-Step’s quality reputation.
Mutually beneficial partnership
Both the cycling team and the flooring brand share a common set of core values: innovation, design, and quality. Together, Quick-Step and its talent-packed team have written — and will continue to write — some of the greatest pages in cycling history. In short: this mutually beneficial partnership has proven to be one of the most powerful combos in the world of professional cycling.